Kollektiv handling i digitale medier
Collective Action in Digital Medias – New Digital Divides?
Based on a survey from 2016 among Norwegians, this report investigates social divides in the use of social media for social and political engagement. We have investigated such divides with regard to type of communication performed in social media, social media as channels for political information, social media as channels for participation, and digital voluntary work and crowdsourcing.
Analyses show that social media is used differently by different social groups, with different patterns of communication and forms of participation. While more women than men are on Facebook, more men are on Linkedin, Twitter and Youtube. It is still the youngest that dominate all social media platforms. Men seem to have a more public form of communication, while women and younger people seem to be more socially and lifestyle-oriented. Men are more often members of groups for institutional-politics, while younger people more often are members of groups for protest-politics. Up to 40 percent respond to never express their political views online, and women more seldom than men. 54 percent respond to have participated in some form of political activity online, and this activity seems to be related to a higher level of education among the respondents. 20 percent respond to have performed some form of digital voluntary work, and here the young and highly educated are overrepresented.
The report shows that social divides in social and political participation are reproduced in social media, which again has important implications for active citizenship and democracy.